designer spotlight
That dedication to transparency is why so many high-profile women in Hollywood are happy to wear De Beers Forevermark at awards shows broadcast around the planet. Celebrated for her directing work on 2020’s One Night in Miami , Regina King paired custom Louis Vuitton gowns with De Beers Forevermark diamonds at both the Golden Globes and the Academy Awards this year, including pieces from the just-launched Avaanti collection, which combines graceful curves of 18k white, yellow, or rose gold with innovative diamond placements to create designs that feel wholly modern. At April’s SAG Awards, Cynthia Erivo likewise chose the ripple-inspired designs from this newly debuted collection, choosing two pairs of Avaanti Arc earrings and a trio of Avaanti diamond rings to accent her Alexander McQueen gown. The collection’s versatility and wearability with multiple pieces is part of its charm, while its accompanying ad campaign, produced by an all-female team, points to the brand’s desire to elevate women. “With Avaanti, we have created fine jewelry
that has the power not only to celebrate those who wear it, but to inspire them to realize their inner strength,” says De Beers Forevermark CEO Nancy Liu. “The smallest spark or idea starts with you, and Avaanti is a reminder that you should never underestimate your ability to create an impact.” Hollywood is likewise influencing the latest engagement ring and wedding band collection by De Beers Forevermark. Star stylist Micaela Erlanger — whose clients include Meryl Streep, Lupita Nyong’o, Sigourney Weaver, and Lucy Hale — launched her first-ever jewelry collection in September 2020 with De Beers Forevermark. Christened Forevermark x Micaela, the collection consists of seven engagement rings and two wedding bands for brides and grooms, with each design highlighting diamonds set in platinum. Round, oval, and cushion-cut diamonds are accented with details like hidden pavé-set stones to provide added sparkle or brilliant-cut trapezoid diamonds that flank an elongated cushion shape on a three-stone ring.
Viola Davis in Forevermark at the 93rd Academy Awards.
Cynthia Erivo in Forevermark at the 2021 SAG Awards.
3.05ct Radiant Cut Forevermark Diamond Ring.
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