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A NAME CHANGE, NEW COLLECTIONS, AND RED-CARPET SPOTLIGHTS:
3.65ct Oval Forevermark Exceptional Diamond Ring.
SPARKLINGWITHNEWS DE BEERS FOREVERMARK IS
Viola Davis at the SAGAwards,Amanda Seyfried at the Golden Globes, and Regina King at the Academy Awards: Hollywood A-listers have been putting a high-wattage spotlight on De Beers Forevermark for years, but never more so than the 2021 awards season. It’s among the reasons this luxury diamond house is enjoying a spectacular year. The name change you have likely noticed is yet another. This year, Forevermark is rebranding to become De Beers Forevermark, a reflection not only of the parent company’s deep commitment to the brand but also an integral step forward in its message of sustainability and ethical sourcing. According to a De Beers Forevermark statement, this “single,
unified and powerful social-purpose message” will also include an even greater focus on educating people about responsible mining and sourcing. It’s no longer enough to understand the four-C philosophy of color, clarity, cut, and carat weight; if you’re purchasing a diamond, chances are you also have questions about how a stone was mined, as well as each step it underwent until the moment you were first mesmerized by its brilliance. The certification process created by De Beers Forevermark not only provides answers about the diamond house’s sourcing, tracking and fair-trade practices, but it’s also a necessary element that makes insuring your diamond that much easier.
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