milestone celebration
A F T E R S E V EN D ECAD E S
OF CE L E B RA T I NG YOUR
M I L E S TONE S , T HE MOE L L E R
F AM I L Y I S CE L E B RA T I NG
T HE I R OWN S P EC I A L
ANN I V E R SAR Y T H I S Y E AR .
70 YEARS OF BRINGING JOY
For 70 years, the Moeller family has been following the footsteps of their visionary ancestor, Robert F. Moeller, proudly carrying on his family legacy of bringing joy to every customer that walks through the door. As a World War II veteran, the late Robert F. Moeller used the G.I. Bill to go to watchmaking school after returning home from the war. Once he completed his schooling, Moeller accepted his first job at the Emporium in downtown Saint Paul, and by 1951, he was ready for his own location. Moeller searched high and low for the perfect opportunity and finally purchased Harmon Jewelers in Highland Park from owner and operator, Jake Harmon. Thus,
began their decades-long legacy of providing exceptional service, selection, and quality. In 1961, the original location of R.F. Moeller Jeweler on the southwest corner of Ford Parkway and Cleveland was razed and replaced by a Powers department store. Moeller leased space inside the Powers building and continued to operate under the R.F. Moeller Jeweler name. Shortly after opening the Highland Park Powers location, Moeller leased additional space in another Powers department store located in the Knollwood Shopping Center. Yet, after seven years of operation inside Powers, Moeller realized department store retailing did not fit with the R.F. Moeller
Jeweler mission and customer experience. So, in 1968, Moeller began to consolidate his two locations and prepared to move the R.F. Moeller Jeweler operation into a freestanding location in Highland Park. It took three years and a lot of hard work, but by 1971, R.F Moeller Jeweler had completely transitioned into its new location at 2067 Ford Parkway, which brought to life the R.F. Moeller Jeweler vision of a fine quality, full-service jewelry store. Robert and Bernice Moeller owned and operated the store for the next 20 years, until their oldest son, Mark Moeller, purchased the business in 1991. Around this same time, R.F. Moeller Jeweler began carrying Lazare
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