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A Passion INSIDE THE CRAFTSMANSHIP OF SIMON G. JEWELRY for the Details
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Simon Ghanimian didn’t come to America planning to become a jewelry designer. He arrived from Armenia with just $200 in his pocket and a dream of going to college to be an engineer. When college proved too expensive, a relative working in New York’s Diamond District offered him a job setting diamonds and he quickly fell in love with the process. Before long, the money he had been saving for school was going toward jewelry-making materials instead. More than four decades later, that fascination with how jewelry is made remains at the heart of Simon G. The brand alloys its metals in-house and puts each piece through 10 separate quality-control stations. Diamonds are set by hand, and jewelry is polished from every angle, including the backs, interiors, and areas underneath the stones. It’s a level of attention that extends even to details the wearer may never see. That attention to detail carries through a wide range of designs, including new takes on familiar jewelry staples. This season, two-tone diamond hoops pair yellow and white gold, while a tennis bracelet mixes polished yellow- gold beads with bezel-set diamonds. There’s plenty of variety, but the common thread is the same one that first drew Simon to the jewelry bench: an appreciation for craftsmanship and a belief that the smallest details matter.
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26 | RUMMELE’S JEWELERS MAGAZINE
27 | RUMMELE’S JEWELERS MAGAZINE
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