Fredric H Rubel Magazine Fall/Winter 2021

Fredric H Rubel’s employee of the year is the company’s beloved namesake, an inspiration to us all family legacy FREDRIC CELEBRATING

Every year, Fredric Rubel Jewelers likes to pay tribute to an outstanding employee — someone who has gone above and beyond the norm to make a contribution to the business and its culture, and who goes out of their way to make customers feel welcome. Someone who possesses a love for, and an above- average understanding of the products. This year, that special employee is Fredric himself, the name behind the business that his sons David and Gary are proud to carry on today. “The store is still called Fredric H Rubel Jewelers, because he truly set the bar for us,” says David Rubel. “From the way he taught us to run the stores to the way he lives life, Fredric is one-of-a-kind. He built the business into what it is today, and developed a strong relationship with every customer. We are proud to follow in his footsteps as local family business owners and members of this great community.” The business was established in 1928 by Barney and Rose Rubel. Newly married, they were on their way to a romantic honeymoon in Big Bear Lake and stopped for the night in San Bernardino before taking what was then a one-day trip from there up to the mountain resort. While in San Bernardino, they noticed some newly built storefronts, and decided to contact a relative for financial support and start a jewelry business. Fredric Harold Rubel was thirteen years old by the time they opened their second store, in 1948, and he already knew it would be his calling. He prepared himself well, first, by attending Berkeley, and later by becoming a certified gemologist and appraiser. He joined the family business full time in 1956, and a year later married Joan and started a family: sons David and Gary, and daughter Ellen. Back when Fredric joined the business, the store carried more than just jewelry. The shelves

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