Brown & Co Magazine Autumn_Holiday 2024

TIME ZONE

It’s Your Turn PRE-OWNED PROWESS

In the world of luxury watches, Swiss-made timepieces provide both precision and style. For the collector or the first- time buyer, investing in a previously owned fine Swiss watch offers benefits that extend beyond mere cost savings.

Value Retention: Swiss watches are renowned for their exceptional craftsmanship and durability, so in essence they are built for a lifetime. Given that these watches often appreciate over time, buying pre-owned can also serve as an investment.

Availability: Highly popular and hard to find watch models can often be seen in our showcases. Our watch buyers search the world to acquire the Swiss watches that are in fierce demand. Collectors buy and resell often, so rare and popular models alike become available on the secondary market. Clients are often amazed at what they discover in our pre- owned collection.

Exclusive Heritage: Each Swiss watch carries its own unique history. Opting for a previously owned piece can provide access to limited editions or discontinued models that may no longer be available new. Owning such a watch connects you with its storied past and can serve as a very unique conversation starter.

54 BROWN & CO. JEWELERS MAGAZINE

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