Brown & Co Magazine Autumn_Holiday 2024

TIME ZONE

Jaeger-LeCoultre

T The Reverso watch was created to withstand the rigors of polo matches. Its subtle Art Deco lines and unique, pioneering, reversible case have made it one of the world’s most recognizable watches. The Reverso showcases our craftsmanship at its most creative, inventive and innovative and has housed more than 50 different calibers. It has been an exceptional canvas for creativity — fiercely original, defiantly distinctive, and always extraordinary.

REVERSO TRIBUTE SMALL SECONDS

Whether draped in enamel, engravings, or gemstones, the Reverso is unfailingly unique, representing the very best of Jaeger- LeCoultre. Since its creation in 1931, Reverso has created many timeless stories, establishing it as the icon of Jaeger-LeCoultre. The Reverso is Jaeger-LeCoultre’s signature collection. The flip-over case was originally created for polo players to protect their watch dials from the rigors of the polo mallet (in the days before sapphire crystals). Today, the

reversible case is handy for showing dual time zones or second dial options. The design is also considered a pure, authentic expression of the Art Deco aesthetic. Since 1931, the Reverso has housed over 50 different mechanical movements, from the world’s smallest to largest complications, ranging from ultra- thin movements to tourbillons and minute repeaters. The Reverso Tribute Small Seconds is one of the purist interpretations, with a blue sunray brushed dial and applied hour markers.

TIMELESS STORIES SINCE 1931

50 BROWN & CO. JEWELERS MAGAZINE

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