Brown & Co Magazine Autumn_Holiday 2024

TIME ZONE

By Celine Simon

Cartier Classics FOR CARTIER, TIME IS CYCLICAL RATHER THAN LINEAR. THIS VISION EXPLAINS WHY THE MAISON CONTINUOUSLY REVISITS AND TRANSFORMS ITS ICONIC WATCH MODELS, EACH ONE THOUGHTFULLY REINTERPRETED FOR A NEW GENERATION TO ENJOY.

L

TANK AMÉRICAINE

Launched in 1989, the Tank Américaine drew its inspiration from the Tank Cintrée watch, from which it borrowed its curved case. At the same time, the Tank Américaine watch introduced the first adjustable strap adapted to the famous folding buckle, for which Cartier

filed a patent in 1910.

integration of the brancards — the stretcher-like borders that frame the dial — into the exten- sion of the strap. The large models are equipped with the new 1899 MC automatic movement for slimmer cases, whereas the small and mini versions are powered

by quartz movements. The Tank Américaine is available in steel, white gold, or rose gold, paired with either leather straps or metal bracelets. Designed especially for the Tank Américaine, the links of the metal bracelet feature polished facets that catch and radiate light.

For its modern interpreta- tions, the Maison’s design studio is reinforcing the original design of the watch and its curved shape by carving a finer, more acrobatic line. The purity of its form is further reinforced by the style of the dial and the flawless

42 BROWN & CO. JEWELERS MAGAZINE

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