MAKE A DATE OF A DAY
EMBODYING ROLEX KNOW-HOW The perfect embodiment of the classic Rolex watch, the Datejust, launched in 1945, showcased all the major accomplishments developed to that point by the brand. It thus echoed the quest for excellence of Rolex founder Hans Wilsdorf, who believed that watchmaking progress should encourage human progress. In a period of great change, people’s relationship with time was shifting. Modern life moved to the rhythm of the passing days and was less connected to the seasons. The Datejust offers enhanced comfort in terms of legibility and daily time management. Useful and practical, it was soon established as a precious instrument for the modern, independent, active wearer.
With its emblematic fluted bezel and distinctive Cyclops lens , the Datejust exemplifies timeless elegance. Supple and comfortable, the five-piece link Jubilee bracelet was developed specially for the launch of the Datejust in 1945.
THE CYCLOPS LENS: AN OPTIMIZED READING Created to improve the legibility of the date, the Cyclops lens is both an aesthetic and a technical brand signature. This Rolex invention, named after the one-eyed giant in Greek mythology, was patented in the early 1950s and presented for the first time in 1953 on a Datejust. Its magnifying effect makes the date easier to read. Initially in plexiglass, it has been crafted in sapphire since the 1970s, like the watch’s crystal. Virtually impervious to scratches, the sapphire now features a double anti-reflective coating, making it even more effective. THE JUBILEE BRACELET: COMFORT AND ELEGANCE Celebrating the 40th anniversary of Rolex in 1945, the Jubilee bracelet was specially designed for the Datejust. This fluid and comfortable five-piece link metal bracelet is integral to the Datejust’s identity. Fitted with an invisible Crownclasp or an Oysterclasp, the Jubilee bracelet enhances the timeless elegance of the model. The Datejust is also available with an Oyster bracelet or, on precious metal versions, a President bracelet.
48 FINK’S JEWELERS
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