Beyond the 4 Cs, many other questions have come across our sales counters. A popular topic is shape. What shape is the most expensive? The answer isn’t so simple. In larger diamonds, all things being equal, the round brilliant is still king. It’s timeless. It’s the most brilliant and in highest demand. As fancy shapes such as princess, emerald, marquise, and pear float in and out of demand, prices, though stable, may fluctuate based on their popularity. There’s another C that isn’t mentioned very often — confidence — confidence in yourself and confidence in your ability to recognize what you find beautiful. Ultimately, no one can tell you what you like or what your preferences should be. Just ask yourself these things: Do I love it? Does the diamond do what the diamond is supposed to do? Will I ultimately be thrilled with my decision? If so, then relax — you’ve got this.
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