BC Clark Digital Magazine 2020/2021

designer spotlight

SIMON’SSTORY THE DAY WHEN SIMON GHANIMIAN BECAME SIMON G. — THE STORY FROM SIMON HIMSELF Growing up, my parents handed down the values of honest, hard work to all their children. We were taught that if you could build something with your hands, you’d never go hungry.

When I first came to America, I had $200 in my pocket and a dream of going to college to be an engineer. But when I tried to sign up for classes in New York, they were thousands of dollars! I couldn’t afford that. Luckily, I had a relative working in the diamond district who invited me to work there and save up for school. I started setting diamonds and soon fell in love with the process, artistry, and details of jewelry making. Before long, what started as a hobby became a passion. I began making my own designs in my spare time and saving up for more jewelry materials instead of classes. I went door to door sellingmy designs. At one point, I visited Southern California for a vacation and never returned! I fell in love with the weather and the city, and I also met my wife there. After moving to Los Angeles, I decided to open my own business. But when I went to register at City Hall, the clerk told me my name was too long. And that’s the day Simon Ghanimian became Simon G.

Long diamond station necklace, $17,446.

Just the right amount of bling! These diamond intensive hoop earrings would shimmer and shine with any outfit or occasion; available in rose, yellow, and white gold, $2,750.

These sophisticated hoops are accented with two rows of glistening round diamonds down the front; available in rose, yellow, or white gold, $1,980.

64 ] B C C L A R K M A G A Z I N E

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