AUTO ZONE
M A S E R A T I MCPURA LIVING THE PURE LIFE
D Does a Lamborghini feel blasé? A Corvette a bit ubiquitous? Meet the curvaceous Maserati MCPURA, a hand‑built antidote to automotive ennui. Derived from the Italian phrase Pura Vita — pure life — it is less a car and more a daily invitation to misbehave. Positioned at the summit of Maserati’s range, the MCPURA arrives as both a sculpted coupe and the open‑air MCPURA Cielo, each powered by Maserati’s exclusive V6 Nettuno engine with F1‑inspired technology. With production capped at just 1,000 units per year, and only a fraction earmarked for American buyers, you’re unlikely to park next to your twin at the store. Maserati calls out four features that make the MCPURA special: a carbon‑fiber monocoque chassis, the 630‑hp Nettuno V6 mounted like a jewel behind the seats, dramatic butterfly doors, and, on the Cielo, a retractable electrochromic glass roof that shifts from crystal clear to softly tinted at the touch of a switch. Numbers tell only part of the story, but they are compelling: 0–60 mph in a claimed 2.9 seconds and a 202‑mph top speed. The eight‑speed dual‑clutch transmission rips through the gears with the column‑mounted paddle shifters.
Framed by the quirky “squircle” or flat‑top steering wheel, the view over the muscular front fenders is pure poster‑car theater.
MEET THE CURVACEOUS MASERATI MCPURA , A HAND‑BUILT ANTIDOTE TO AUTOMOTIVE ENNUI.
Being Italian, the MCPURA is as much about seduction as speed. The signature Ai Aqua Rainbow finish is a liquid blue that throws off subtle rainbow hues as the light moves across its curves. Maserati’s Fuoriserie program opens the door to bespoke paints, leathers, and trims that turn your MCPURA into a one‑off. Perhaps the MCPURA’s neatest trick is practicality wrapped in drama. For all its supercar bravado, it is tuned to be civil enough for the weekday commute yet thrilling enough for a midnight run along the coast. And in a world of seven‑figure hypercars, this Italian exotic’s MSRP in the $250,000 range makes it a relative value play among its Ferrari and Lamborghini peers.
28 | FINK’S JEWELERS MAGAZINE
29 | FINK’S JEWELERS MAGAZINE
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