DESIGNER SPOTLIGHT
S ethi Couture was founded in 2009 in San Francisco by designing sisters Pratima and Prerna Sethi with a simple philosophy of “Elevate the Everyday.” Raised by parents who are purveyors of rare and unusual diamonds, Pratima and Prerna were surrounded by the most exquisite stones at an early age, so their childhood included an education in antique, vintage cuts, and rare natural-color diamonds. Careers in traditional jewelry, however, were not immediately in their stars. Instead, they set out on different paths.
SETHI COUTURE’S PRATIMA & PRERNA ARE COMMITTED TO CREATING TIMELESS PIECES THAT CELEBRATE YOUR PERSONAL STORY. ELEVATE the EVERYDAY
After receiving her MBA, Pratima began a career with a luxury brand and Prerna, who originally studied architecture, changed course to pursue an interest in fashion. Eventually fate intervened, and their desire to design elevated everyday jewelry essentials with the same diamonds they grew up admiring could not be ignored. The sisters came together to form Sethi Couture, and in 2009 they launched their first collection of fine jewelry. Right from its initial launch, Sethi Couture debuted a series of diamond bands in unexpected colors, including champagne, pink, green, yellow, and black. This unique assortment quickly evolved into a collection of classic and contemporary stacking bands that can be worn together in endless ways to showcase each wearer’s individual style. Each Sethi Couture band tells your story— your past, present, and future that can be cherished every day.
DESIGNED TO BE PAIRED WITH FAMILY HEIRLOOMS OR YOUR PERSONAL COLLECTION OF RINGS, SETHI STACKS ARE WHERE OLD MEETS NEW.
54 POLACHECK’S JEWELERS MAGAZINE
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