STORE NEWS
P olacheck’s Jewelers recently unveiled their newly remodeled showroom which includes a 1,700 square foot expansion. The new showroom (totaling nearly 7,000 square feet) features a Rolex shop-in-shop on the right and Patek Philippe on the left. In development since 2019, the new space was designed with impeccable detail to make the purchasing experience more intimate and celebratory. The Rolex section is decorated with dark wood accents, leather chairs, and a chandelier inspired by the Jubilee bracelet. Behind the main display is a private selling room with a lounge area partitioned by a sliding frosted glass door to elevate the exclusive shopping experience. Across the way, Patek Philippe now displays the latest timepieces in bird’s-eye maple showcases. The airy space allows guests to relax in a more personal environment. Other brands such as Cartier, IWC, and Tudor have also been transformed, while Breitling and Panerai are expected to be completed in January 2023. NEW SHOWROOM OUR
Photography by Thomas Powers and Aurora Eagles.
52 POLACHECK’S JEWELERS MAGAZINE
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