DESIGNER SPOTLIGHT
CONFIDENCE is BEAUTIFUL. PATENTED SIMON-SET TECHNIQUE SECURES DIAMONDS INVISIBLY
P icture a diamond floating in the air. Light from every direction illuminates the stone in brilliant sparkles of color and fire. Hovering untouched, it reflects clean, pure light, with nothing to obstruct the vibrance of its shine. Beautiful, absolutely. But practical? No. To achieve the invisible aesthetic of a free-floating diamond — while keeping it safe and secure — designers at Simon G. created the patented Simon-set technique. Simon-set by Simon G. is an invisible setting technique that combines precision, security, and sustainability into a new era of diamond jewelry. Unlike other invisible setting techniques that use glue or set diamonds using only two prongs, the Simon- set technique adds enhanced security and peace of mind by combining innovative technology with artisan craftsmanship. Each Simon-set stone is set with micro-prongs that make the setting secure, yet graceful. These ultra-fine prongs hold the stone with all the strength and protection of a larger, more intrusive setting, but without taking away from the pristine invisible aesthetic. Simon-set stones are also set more precisely than other diamonds — hand set and inspected under microscopes by seasoned artisans. The meticulousness attention of Simon G. experts prevents damage, resulting in the sustainability of the piece which can be passed from generation to generation or reset into other pieces over time. The patented Simon-set technology reflects the Simon G. commitment to producing only the finest jewelry that does justice to their creative vision. From concept to reality, all Simon G. pieces are monitored in 10 separate quality- control stations, ensuring every detail — from in-house alloyed metals, to delicate beadwork, to perfectly matching color tones — is executed flawlessly. Simon-set technology replicates the look of a floating diamond while providing more protection for the stone and confidence for the wearer. This unique process also ensures that the diamonds reflect not just the light but also the creative vision of the designer, exactly as conceptualized.
36 RUMMELE’S JEWELERS MAGAZINE
Powered by FlippingBook