IDC news
I f you’ve shopped for a diamond in Florida, chances are you’ve shopped at IDC. Certainly, International Diamond Center has been recommended to you as the best destination for diamonds, fine jewelry, rare coins, watches and original jewelry design. And it’s easy to see why. When Keith Leclerc opened his first location in 1990, he brought his expertise in selecting and buying diamonds and his business acumen, acquired in the wholesale jewelry business, to his new retail establishment. It was just what the market needed — an excellent selection of diamonds and fine jewelry at direct-to-the-customer prices. Soon, there were nine locations, and the Leclerc children followed their father into the thriving business. Among those children is Ashley Leclerc Stamey, daughter of the founder, and key member of a team overseeing the aesthetic design of the International Diamond Center flagship Clearwater store at 3696 Ulmerton Road. Ashley, with her husband Brian Stamey, Vice President of Operations and Marketing for the company, executed a plan to completely renovate the flagship store and virtually double the size of the retail showroom. “The result is a totally remodeled store,” says Ashley. “It’s modern, but warm and welcoming, with room for more jewelry to be on display. Now, shoppers can really browse our selection and enjoy more privacy as they shop with private presentation rooms and so much more counter and display space.” A great deal of attention is focused on one special feature — the diamond wall. It’s a framed display of more diamonds than most people have seen together at once. In celebration of the remodeling, Brian and the marketing team at International Diamond Center will host special holiday events for smaller groups of shoppers throughout the season. Expect many of the innovative changes at the Clearwater flagship to debut at other stores in the company, as well. “We’ll roll out these design elements as other stores are remodeled over the next few years,” Ashley explains. Many of the new concepts are also showcased in the new 5,500 square feet showroom of the latest International Diamond Center store at 1310 Lakeside Village Circle in Lakeland, Florida. Opening in December, the new store will offer the same professional services, including jewelry repair and custom design, that are a hallmark of all IDC locations. A FRESH NEW LOOK EXCITING CHANGE AT THE CLEARWATER LOCATION
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