TIME ZONE
BY NOAH WILLIAMS
The same could be said for men’s watch style, since roughly the late 1990s. In or around that time, popular culture declared that a “proper” dive watch would sit between 40 mm and 45 mm. However if we look back pre- 1990, a man’s watch size would vary based on the setting. The largest luxury brands created men’s watches as small as 32 mm, and no one batted an eye. So why the sudden change? There were a variety of factors at play, but interestingly, in recent years buyers have made it clear that demand for smaller watches exists. dialed down THE RISE OF COMPACT WATCHES SO MANY, IT IS MUCH MORE.
I f a trend sticks around long enough, it’s easy to believe that’s the way it’s always been. Whether it’s the cut of a suit or a popular color of denim, we tend to create rules or expectations about their “correct” look, feel, and design.
AT ITS MOST BASIC FORM, A WATCH IS A TOOL. BUT FOR
Tudor Black Bay 39 mm with steel case and steel bracelet
30 | SHEIBAN JEWELERS MAGAZINE
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