A collection driven by innovation Enhanced resistance to pressure and strong magnetic fields, graduated rotatable bezels, a second time zone. From the mid- 1940s onwards, models multiplied, becoming increasingly specialized to meet a wide range of requirements. And so, from the first Oyster a whole family of watches emerged. Each has set the standard in its category, and many have been hailed as icons of watch design.
A commitment to the future The history of the Oyster is also marked by the many accomplishments of iconic Rolex wearers. The brand supports athletes whose expertise, rigour, technique, and ability to inspire younger generations have helped to shape the history of their sport. Rolex continues to demonstrate this commitment by partnering with the most prestigious institutions in the fields of equestrianism, golf, motor sports, tennis, and sailing. This quest for excellence is also what drives the individuals championed by the Perpetual Arts Initiative, whose talent leaves a lasting impression on global culture. By supporting these masters of emotion, as well as the institutions where they perform, Rolex strives to preserve and pass on the fundamental human values it holds dear. This commitment to the future is also expressed through the Perpetual Planet Initiative, driven by those who share their expertise in order to tackle the environmental challenges of our time. Today, these changemakers build on the legacy of the early explorers, striving to increase our understanding of the world in order to find ways to protect it.
The new Superlative Chronometer certification In 2026, Rolex is expanding the criteria for its Superlative Chronometer certification: resistance to magnetism, reliability, and sustainability now join precision, waterproofness, self-winding, and autonomy, bringing the total to seven pillars of excellence. The constant drive for improvement has always been at the heart of Rolex, and this philosophy is reflected in every one of its watches. One expression of this commitment to constantly pushing boundaries is the brand’s ongoing quest for chronometric precision. This has led to the development of pioneering optical atomic clocks, giving the manufacture access to an unprecedented level of timekeeping accuracy. These cutting-edge, innovative tools are the new guardians of time at Rolex and form part of the international network that establishes Coordinated Universal Time (UTC).
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