Japanese architect Kengo Kuma designed Rolex’s new building in Dallas,
Two of Rolex’s most recent projects, one in Dallas and the other in Milan, showcase the key values underpinning the design and construction of all Rolex buildings, including a sustainable, environmentally sound approach. The seven- story Rolex building in Dallas, Texas, was designed by Japanese architect Kengo Kuma to include a series of planted terraces on every floor. The adventurous and environmentally sophisticated design, typical of Kuma’s work, uses natural light, space, and subtly modulated surfaces. The form and environmental qualities of the tower have set new benchmarks for architecture in the city. In New York City, Sir David Chipperfield is currently redesigning the Rolex North American headquarters, where he says he is “creating an exemplary building befitting the heritage and culture of the Rolex brand.” The stacked, jagged, 25-story tower was designed to qualify for LEED (Leadership in Energy and Environmental Design) Platinum certification, representing the highest level of sustainability and leadership. The 165,000-square-foot building will demonstrate the quality, precision, and excellence that are the hallmarks of the Rolex brand.
THE WATCHMAKER WITH A COMMITMENT TO EXCELLENCE IN ARCHITECTURE AND SUSTAINABILITY
R olex does more than make great watches. Over the decades it has made lasting contributions across the arts and culture, and architecture has been a large part of that endeavor. Rolex’s commitment has been demonstrated by not only supporting the architectural community at large but also in the construction of its own buildings. For more than 60 years, Rolex has commissioned buildings for its worldwide operations, designed according to sustainable principles by renowned architects who have made their marks on history.
Sir David Chipperfield, Rolex Mentor in Architecture 2016-2017.
37 FREDRIC H. RUBEL MAGAZINE
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