“THE CABLE FORM IS AT THE HEART OF EVERYTHING WE DO — CHANGING, ADAPTING, AND EVOLVING, BUT ALWAYS A CONSTANT.” — Evan Yurman, President, David Yurman
DAVID YURMAN’S NEXT GENERATION CABLE The newest evolution is Cable Edge, a wave-like pattern made in recycled silver and gold with conflict-free diamonds. The motif is based on a twisted rectangular form that echoes the undulating shapes found in modern architecture. “It’s clean, contemporary look and feel will appeal especially to people with an appreciation for art and sculpture,” says Evan. “It plays with light and angles to create an almost velvety sensation. It’s truly one of my favorite collections we have done.” Cable Edge is the company’s jewelry collection made exclusively with recycled metals and traceable diamonds, and more are in the works. By using metals that have previously been refined, the brand is reducing the demand for newly mined materials and the energy needed to process it. Cable Edge is an example of Evan’s influence on the business. Sustainability is a priority. He is also continuing his parents’ focus on infusing jewelry with a sense of timeless modernity and shares their love of architecture, art, and design. But don’t expect to see David and Sybil retire anytime soon. They still love coming into the office, designing and experimenting with new ideas, and
they remain committed to the brand they started when they were struggling artists. Growing up with a mother who paints and a father who sculpts, it’s no surprise that Evan showed an early interest in art and design. Over his two decades working in the family business, he launched men’s jewelry and bridal, high jewelry and most recently served as chief creative officer. “Having been around the business from an early age, I have great pride for our classic style and founding identity, and throughout my time working for the company, I have sought to honor those traditions of craft, product, and innovation, all the while embracing the natural evolution of David Yurman.” The close knit Yurman family all live near the company’s Tribeca headquarters, which makes it easy for Evan Yurman’s three daughters to visit. His eldest daughter Cody has already begun to tinker with jewelry. “She has her own bench in our design shop, where she has been experimenting with creating pieces,” he says. It looks like the third Yurman generation is already preparing to join the family business.
28 FREDRIC H. RUBEL MAGAZINE
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