Panerai Luminor Marina Carbotech™.
PANERAI Panerai has taken the eco-ambassador concept directly to its customers by attaching adventures to certain limited edition watches that often include interaction with ambassadors that promote ecology. Buyers of the
Submersible Mike Horn edition were invited to participate in an Arctic adventure to Svalbard, Norway, during the height of the Northern Lights spectacle. Horn is an explorer, survival expert, and environmentalist. Panerai has also gone the extra step of using recycled materials in its watches, including recycled steel for the cases and movement components and recycled Super-LumiNova.
BREITLING Breitling joins the action on the surfing side, as a supporter of Outerknown, a company owned by surf champion and Breitling ambassador Kelly Slater which makes sustainable clothing. Over 90 percent of Outerknown’s products are made from organic, recycled, or regenerated materials. Outerknown is surfer slang for the other, unseen side of a wave. Breitling also supports the Solar Impulse Foundation, which promotes products and processes that protect the environment. “Protecting the environment doesn’t have to be boring,” insists the program’s founder, Bertrand Piccard. “My goal is to change the narrative that assumes protecting the environment is boring, expensive, and sacrificial. I want to show that it can be exactly the opposite. It can be exciting, it can be profitable, it can create jobs and become the core of economic development.”
Breitling Superocean 42 Kelly Slater Limited Edition
34 DAVIDSON & LICHT MAGAZINE
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