Reis-Nichols Jewelers Magazine Fall-Winter 2025

TIME ZONE

By Celine Simon

FAMOUS FACES It’s no secret that celebrity partnerships have long played a role in shaping watch culture. On red carpets, courts, concert stages, runways, and racetracks, the right timepiece can signal not just style, but identity, taste, and sometimes, even values. That’s why today’s top watch brands turn to actors, athletes, musicians, and other cultural influencers to represent their collections.

Ryan Gosling wearing a TAG Heuer Carrera Chronograph in the brand’s cinematic advertisement, The Chase for Carrera , celebrating the model’s 60th anniversary.

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