Across the spread, clockwise from bottom left: All Reis-Nichols Collection: Pear shape ruby and diamond necklace; round shape diamond bypass bangle; diamond coil wrap bracelet; mixed fancy shape diamond bangle; ruby and diamond halo drop earrings; no-heat oval shape ruby and diamond ring; diamond drop halo earrings; diamond halo necklace with diamond accent chain; round diamond ring with pavé diamond accents and diamond halo
The rise in the popularity of diamonds came after the launch of De Beers’ “A Diamond is Forever” campaign in 1948. With this, diamonds became the cultural standard for jewelry gifts and movie stars of the era were regularly seen wearing dazzling displays of the stone both on-screen and on the red carpet. & Diamonds
35 | REIS-NICHOLS JEWELERS MAGAZINE
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