Lens Tech: Technology for lenses in 2020 includes: • For the over 40 crowd, progressive lens designs continue to push the limits of what we thought was possible. Enhanced measurement techniques and digital surfacing allow us to customize lenses to your specific needs, resulting in clearer, sharper, and wider visual zones than ever before. • Screen users of all ages can benefit from lenses made with the digital lifestyle in mind, providing just a little boost to help reduce eye fatigue caused by extended use of digital devices such as phones, tablets, and computers. These lenses can be further enhanced by a special anti-reflective treatment that filters out harmful blue light to keep your eyes feeling fresh all day. • Photochromic lenses — those that darken in the sun — are a great choice for those with active lifestyles, and 2020 technology has brought new advancements in the fade-back rate so that these lenses get clearer faster. While photochromic lenses are not a replacement for a good pair of polarized sunglasses, they offer the convenience of keeping your eyes comfortable in a variety of lighting conditions and are now available in a full rainbow of color choices. • 2020 has also brought exciting new contact lens releases, with the MiSight Myopia Control lens from CooperVision (see article on page 10) and the InFuse premium daily disposable lens from Bausch + Lomb.
The Paradigm 19-23 by Kenmark in rose gold with blue. 20 / 20 TRENDS
The Paradigm 19-13 by Kenmark in rose gold with green.
Charmant Line Art for feminine detail in lightweight, flexible beta- titanium Style 2144 in rose gold.
Color, finish, shape, and technology — this is the decade to focus on personalized eye care and eyewear.
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