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by CAROL BESLER
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TWO MOTORSPORT BRANDS CELEBRATE THEIR NEW PARTNERSHIP
CARRERA PORSCHE CHRONOGRAPH A NEW PARTNERSHIP BETWEEN THE GERMAN SPORTS CAR MANUFACTURER AND THE SWISS WATCH BRAND HAS ALREADY RESULTED IN A NEW TIMEPIECE, ONE THAT BEARS A NAME THAT THE TWO BRANDS SHARE: CARRERA. TAG HEUER
The TAG Heuer Carrera Porsche Chronograph is based on TAG Heuer’s Carrera Sport Chronograph design, with its distinctive tachymeter scale engraved on the bezel. It introduces a number of features inspired by Porsche’s design aesthetic, including Porsche’s engraved inscription, which is visible on the bezel. The same font is used for the indexes, and the numerals suggest those on the dashboard of Porsche sports cars. The Porsche colors of red, black, and grey are incorporated throughout the watch and also recall historic Heuer models.
Pictured here: BJ Nichols and TAG Heuer Vice President of Sales, Nicolas Pic, at the Porsche Sportscar Together Fest at the Indianapolis Motor Speedway.
52 ] REIS-NICHOLS JEWELERS MAGAZINE
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