Heller Jewelers Magazine Autumn_Holiday 2024

DESIGNER SPOTLIGHT

By Becky Stone

Luminous R e inv e ntion

by Hearts on Fire D Do you love dazzling diamonds and daring design? Hearts on Fire, a luxury jewelry company known for the incomparable sparkle of their signature diamond cut, has re-launched following a comprehensive reinvention and is creating some of the most exciting diamond jewelry around.

The Barre collection, Hearts on Fire’s latest release, takes its inspiration from the vibrant energy of a modern metropolis. These inventive but extremely wearable designs break the rules of fine jewelry with unconventionally set floating diamonds and graphic gold elements.

HEARTS ON FIRE HAS UNDERGONE A HEAD-TO-TOE MAKEOVER IN ADVANCE OF ITS UPCOMING 30TH ANNIVERSARY, DEBUTING A NEW LOGO, WHICH IS AN EYE-CATCHING MONOGRAM THAT REFLECTS THE FLUID NATURE OF LIGHT IN VIBRANT COLORS TO SYMBOLIZE HEARTS ON FIRE’S BOLD NEW DIRECTION.

Founded in 1996, the core of this international jewelry brand is their iconic diamond cut. Meticulously cut and polished according to the brand’s proprietary formula, every Hearts on Fire diamond produces a perfectly scintillating pattern of hearts and arrows. With this kind of extraordinary stone in every design, it’s no wonder Hearts on Fire’s jewelry is so popular. Hearts on Fire’s refreshed commitment to modern design means their latest jewelry collections look a little different, and yes, the new pieces are stunning! You may have already seen images from Light, Unleashed, the brand’s global campaign which spotlights their striking new signature collection.

The Barre collection is the pinnacle of Hearts on Fire’s extraordinary reinvention. These forward-thinking jewelry designs celebrate the idea of diamonds set free, unleashing their brilliance and light to release beauty into the world. It’s an innovative take on diamond jewelry that both seasoned collectors and young jewelry lovers saving up to buy their first diamond piece will appreciate. All in all, Hearts on Fire’s reinvention marks a thrilling new direction for one of the jewelry world’s most respected diamond brands. It’s a rebirth destined to bring freshness and beauty to your favorite jewelry store’s diamond cases.

24 | HELLER JEWELERS MAGAZINE

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