Korman Magazine 2022_2023

TIME ZONE

BY CAROL BESLER

COMPANY CAUSES

T oday, we don’t just shop; we shop for products from companies we trust and admire — companies that align themselves with the heroes of today, that have a social conscience and an environmental action plan. If you want to get to know a watch brand, take a look at its affiliations — its sponsorships, partnerships, and programs. That way, when when you buy a watch, you not only get something beautiful, you have a chance to support causes you believe in or athletes and sports that you admire. Here are a few of the connections between watch brands and causes.

WHAT DOES YOUR FAVORITE WATCH BRAND STAND FOR ?

ROLEX In addition to sponsoring elite sporting events such as Wimbledon Tennis, Daytona International Speedway racing, and US Open Golf, Rolex works on many levels to support environmental causes. The Rolex Perpetual Planet program is a three-pronged approach that includes a partnership with the National Geographic Society to study the impacts of climate change; support for biologist Sylvia Earle’s Mission Blue initiative to safeguard the oceans through a network of protected “hope spots;” and the Rolex Awards for Enterprise, which recognizes individuals whose projects advance knowledge that protects humans and the environment.

Rolex GMT Master II.

Rolex Perpetual Planet supports the Mission Blue project of Dr. Sylvia Earle.

30 KORMAN MAGAZINE

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