IDC Jewelry Magazine 2022_2023

HAPPILY EVER AFTER

BY LORI ROBERTS

it ’ s in the details I t takes hours and hours of design and craftmanship to create a piece of jewelry, and with today’s “more is more” styling, each subtle detail plays an important role in the overall composition of each amazing ring.

AS YOU STROLL THROUGH OUR STORE AND GAZE AT THE HUGE SELECTION OF ENGAGEMENT RINGS, YOU MIGHT BE SURPRISED TO KNOW HOW MUCH TIME GOES INTO CREATING EVERY BEAUTIFUL RING.

PRONGS You’ve heard the term “gold standard,” and when it comes to prongs that hold significant diamonds and gemstones, the standard is, in fact, gold — karat gold is the most widely used precious metal. The alloyed mix of complimentary metals with pure gold gives karat gold magnificent strength and durability. Although gold does tend to wear down over time, a little maintenance can go a long way to maintaining its longevity. We recommend coming in annually to get your rings cleaned and the prongs checked. It’s a free service and the best way to guard against losing a stone from its setting, securing your ring for generations to come.

40 | IDC MAGAZINE

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