CHIC @ CERÓN
of the CROWN
Very few people in this world have the status — or luxury — of being so recognizable that they can go by a single name moniker. Cher. Madonna. Prince. Beyonce. Cerón. How does one attain such a status? Let me tell you. It’s when fervent passion intersects with being really, really good at what you do. Flash back to the ’60s and ’70s, when young Gonzalo Cerón was growing up in Mexico City — a young boy with big dreams raised by a mother with a great sense of fashion and a flair for style. Life (and love) eventually took him to Paris, for a career in the hotel industry. But a passion for fashion, jewelry, and all things aesthetic lured him into a glamorous career in hairdressing. After years of following style and trends, noticing the smallest of details, he had finally found his personal version of art.
Soon, Cerón became an ardent student learn- ing the latest techniques, and he developed into a much sought-out stylist. From Catherine Deneuve to design icons such as Thierry Mugler, Claude Montana, and Emmanuel Ungaro, Cerón had a hand in the fashion and charity scene. In the most glamorous city in the world, a virtual who’s who of the design and fashion elite sought out his talents. He had arrived. Fast forward ten years, when a socialite visiting from Texas made a big impression. Or, let’s say, they both made big impressions on each other. Soon the Houston-based philanthropist was urging him to come to Houston. Cerón shares, “She just made me an offer that was too good to refuse. And, I had never even been to Texas!” He never looked back.
His star has only continued to rise. Fast forward again, and Cerón now owns three eponymous salons — two in Houston and one in ever-chic Highland Park Village. With a creative team of around 60, he cuts, colors, styles, and adorns some of the most bold- faced names in the state, while still catering to the celeb and fashion set (think Cindy Crawford, Vera Wang, Georgina Chapman, Salma Hayek, Carolina Herrera, and the list goes on...). Most recently, he went to Vogue HQ in New York — at the request of Allison Sarofim — actress, producer and the founder of Sixty-Six Production, and a longtime friend — for a tête-à-tête with Anna Wintour. Not surprisingly, he regularly appears on the list of most stylish in various publications around the globe.
52 | B ACHENDORF’ S
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