a voyage into the world of rolex
Commitment to making the world a better place Throughout its history, Rolex has partnered with events, institutions and individuals whose commitment and actions are a source of inspiration. Guided by the vision of its founder, the brand was quick to support and accompany initiatives that aligned with its own values — the quest for excellence, pushing the boundaries and the passion for elegance. This is how Rolex created the Testimonee concept in 1927 with British swimmer Mercedes Gleitze, who demonstrated the waterproofness of the brand’s watches. Since then, Rolex has teamed up with a large number of exceptional partners, supporting the initiatives of major organizations as well as personal projects of its Testimonees. For Hans Wilsdorf, the world was also a living laboratory. In the 1930s, Rolex tested its watches in real-life conditions. Explorers subjected them to some of the most extreme conditions in the least hospitable corners of the globe. But, over time, these expeditions also highlighted the
Sylvia Earle, legendary marine biologist and Rolex Testimonee since 1982. Sir David Adjaye (right) and his protégée Mariam Kamara, 2018-2019 Rolex Mentor and Protégé Arts Initiative – Architecture.
fragility of the planet’s ecosystems and the need to preserve them. Rolex therefore gave its full support to the adventurers who went on to become pioneers in protecting the environment. Today, Rolex is linked to more than 100 major international events ranging from The Championships, Wimbledon, to La Biennale di Venezia and the Oscars ® ceremony, while also enjoying close ties with more than 80 renowned institutions, such as The R&A, the Teatro alla Scala in Milan and the Academy of Motion Picture Arts and Sciences. The brand also has more than 140 Testimonees, including tennis legend Roger Federer, marine biologist Sylvia Earle and filmmaker Martin Scorsese. In addition, two programs were created: the Rolex Awards for Enterprise and the Rolex Mentor and Protégé Arts Initiative. The former supports individuals with innovative projects in response to major challenges, while the latter champions excellence in the arts and culture to ensure the world’s artistic heritage is passed on to the next generation. Since the beginning, the story of Rolex has been characterized by the quest for perfection and the ambition to push back the boundaries. To strive to do better, to never give up, to think differently. Thanks to its founder Hans Wilsdorf, who believed in human potential above all, the brand has continued to innovate and grow, thereby guaranteeing its long-lasting success.
16 LENOX JEWELERS MAGAZINE
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